Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing
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INTERVIEWS, latest-stories ‘The core of our strategy will always be our employees and our customers’
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine
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latest-stories One Life Studios partners with Pocket Films to showcase short films to global audience
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling
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INTERVIEWS, latest-stories ‘Consumer experience comes in the form of product, value, availability & accessibility’
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is
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latest-stories IPL 2021: Why marketers have reasons to cheer
Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season
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latest-stories ‘E-commerce, content and performance will be the most critical in 2021’
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding
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INTERVIEWS, latest-stories ‘Developing a strong content strategy will help keep audiences engaged’
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on
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INTERVIEWS, latest-stories ‘In times of distress, customers can hide but responsible brands cannot’
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a
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latest-stories Clovia steps into personal care category
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie
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latest-stories WOW Skin Science and PVR collaborate to premiere Tamil film ‘Master’
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin
