The scope for automated media buying models becoming the norm for DOOH in India
Industry leaders say though brands, media owners and agencies are realizing the importance of automation,
-
latest-stories -
latest-stories OOH 2021: Trends that will define growth & success
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead
-
latest-stories Real estate, automobile, FMCG, are the top brands investing in OOH presently: Experts
Amongst these, the auto category is the most active with multiple brands planning their launch campaign
-
latest-stories The need for a standardized measurement system for DOOH
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains
-
latest-stories How brands can leverage digital place-based media in a post-lockdown world
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
-
latest-stories Covid puts DOOH in the spotlight: How can brands make the most of it?
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital
-
latest-stories Lemma adds Electronic Advertising Table displays to programmatic capabilities in Australia
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has
-
latest-stories Is DOOH the way forward for Transit Media?
DOOH experts share how digital inventories will entice more clients to invest in transit media and make
