latest-stories Did existing IPL franchises ensure new teams are kept away till 2021? December 28, 2020 By Ruhail Amin 0 55 As per sources, inclusion of new teams was delayed because existing franchises did not want to share
latest-stories IPL 2020 viewership up by a record 23%, posts 400 Bn mins of consumption: Star India November 20, 2020 By Team PITCH 0 34 Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the
latest-stories IPL 2020: Disney-Star India estimated to have crossed Rs 2,600 crore in revenue November 12, 2020 By Sonam Saini 0 102 According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from
latest-stories 7 Up tops exclusive brands list on regional sports channels for IPL: TAM Adex November 9, 2020 By Sonam Saini 0 507 As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English
latest-stories Our budgets have taken 70:30 approach towards digital vs. traditional: Aalok Bhan October 28, 2020 By Misbaah Mansuri 0 101 Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25%
latest-stories Our marketing spends is up 2000%+ compared to IPL 2019: Avik Das Kanungo, Games24x7 October 27, 2020 By Misbaah Mansuri 0 105 Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing
latest-stories IPL 2020 attracts Rs 500 crore in sponsorships: Three factors that helped October 21, 2020 By Ruhail Amin 0 84 While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what