Essence wins integrated media AOR for Purplle
The mandate will include strategy, analytics, media planning, media activation and content innovation
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latest-stories Brand transformation is a fight for relevance, say experts at ABP-e4m panel
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs
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latest-stories Essence wins integrated media duties for Mamaearth
The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence,
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latest-stories Auto has rebounded from April’s low point: GroupM’s ‘The Great Shift 2020’
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides
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latest-stories GroupM launches supply path optimization initiative
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into
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FEATURED, latest-stories Jyoti Bansal steps down as CEO, PHD India
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal
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latest-stories Connected TV to command a larger share of budget in the coming years: GroupM Report
The report highlights social, technological and political factors that will impact brand safety in future
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latest-stories Glitch launches its new age content division Flux@The Glitch
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The
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FEATURED, latest-stories CVL Srinivas To Be Recipient Of Exchange4media Influencer Award 2017
The media industry in India has been shaped by stalwarts who have left an indelible mark on it and how
