Essence wins integrated media AOR for Purplle
The mandate will include strategy, analytics, media planning, media activation and content innovation
The mandate will include strategy, analytics, media planning, media activation and content innovation
Experts discussed what brand building looks like in an environment led by data We know the legacy constructs
The agency will help the FMCG startup scale its business with data and analytics-driven approach Essence,
With GroupM’s global advertising forecasts coming next week, The Great Shift 2020 publication provides
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal
The report highlights social, technological and political factors that will impact brand safety in future
Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The
The media industry in India has been shaped by stalwarts who have left an indelible mark on it and how