Facebook updates ‘Conversion Lift’ to help marketers ,measure impact of Ads
Advertising smart is what Facebook is encouraging marketers to do. Measurement seems to be the biggest
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FEATURED, latest-stories Axis Bank launches campaign for Ping Pay, the multi-social payment app
Axis Bank announced the launch of its new advertising campaign, around its recently introduced multi-social
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FEATURED, latest-stories Facebook partners with 9 publishers for launch of ‘Instant Articles’
Publishers can now create fast, interactive articles on Facebook as the social media giant tries to make
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FEATURED, latest-stories Reliance Communications and Facebook to offer free data access to Indians
Reliance Customers will now enjoy access to popular websites with zero data charges, including Facebook.
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FEATURED, latest-stories Max Bupa on a customer education drive for health insurance
With the aim to drive health insurance category awareness in the country, Max Bupa kicked off the ‘All
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COLUMNS, FEATURED, GUEST COLUMNS, latest-stories Brand Hacktivism: A Weapon of Brand Destruction!
The foundations of a capitalistic economic system lie in reputation build-up and nurturing the same,
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FEATURED, latest-stories How Facebook helps Tech and Telecom players in targeted marketing
When telecom operator Tata DoComo launched an online service to simplify the process of setting up a
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FEATURED, latest-stories RB launches “Dettol – Banega Swachh India” in partnership with Facebook and NDTV
As the global leader in consumer health and hygiene, RB (formerly called Reckitt Benckiser), has announced
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COLUMNS, GUEST COLUMNS, latest-stories “Culture Jamming” A Powerful Strategic Tool for Creating the Monstrous Brandenstein
Over the past half a decade, culture jamming has emerged as a highly influential tool for creation of
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CASE STUDY, FEATURED, latest-stories How Homeshop 18 used WhatsApp Marketing for ‘Shopping Makes Me Happy’ campaign
Homeshop 18, the shopping destination for all age groups, wanted to expand its target reach and change
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