The scope for automated media buying models becoming the norm for DOOH in India
Industry leaders say though brands, media owners and agencies are realizing the importance of automation,
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latest-stories OOH 2021: Trends that will define growth & success
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead
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latest-stories How ambient DOOH rose to the occasion in a pandemic year
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they
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latest-stories The need for a standardized measurement system for DOOH
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains
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latest-stories How brands can leverage digital place-based media in a post-lockdown world
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
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latest-stories Covid puts DOOH in the spotlight: How can brands make the most of it?
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital
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Guest Column, latest-stories Why the OOH industry gained more than it lost during this pandemic
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the
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INTERVIEWS, latest-stories “With OOH, Advertisers have the ability to use the space in unorthodox ways”- Praveen Gupta, Founder, eg. communications
A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per
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Guest Column, MEDIA, OUTDOOR Is Digital display set to become the all-important ‘other’ screen
by Shriranga K. Sudhakara Managing Director. Vyoma Media Ever so often you come across words like disruption
