What’s the secret to Hrithik Roshan’s efficacious brand affinity?
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’
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latest-stories Build a valuable audience first to monetize them in different ways: Joe Pulizzi
On the 2nd Day of e4m India Brand Conclave Joe Pulizzi, Author, Podcaster, Marketing Speaker & Entrepreneur
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latest-stories How consistency has taken the centre stage in brand communications
While the pandemic has managed to change the way brands communicate, experts weigh on the importance
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latest-stories As brands opt for influencer marketing in festivals, what do they want from PR agencies?
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new
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latest-stories ‘Digital presence has never mattered more than now to create meaningful conversations’
Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative
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Guest Column, latest-stories FMCG Brands Should Leverage the Power of Influencer Marketing
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication
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INTERVIEWS, latest-stories “Our product is the hero”: Rahul Agarwal, CEO, Organic Harvest
At the time when knowledge about organic personal care product is limited, Organic Harvest is not just
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Guest Column, latest-stories We don’t want the truth
Only a version of if that fits with our belief systems. “People use facts like a drunk person uses
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Guest Column, latest-stories Influencer Marketing and Advertising has evolved in the brand building process
An influencer is a person with the potential to influence the mindset of people. Influencers have had
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FEATURED, latest-stories The 14th anniversary issue of PITCH magazine unveiled
The 14th anniversary issue of PITCH magazine was unveiled at the 17th edition of the exchange4media Conclave
