Life without BARC data: Direct market feedback becomes the new yardstick for advertisers
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data,
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data,
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television
Brands and experts say that they still rely on the news genre as it delivers the right audience in a
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk
The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs