No major impact on ad volumes in news ratings blackout
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive
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latest-stories Life without BARC data: Direct market feedback becomes the new yardstick for advertisers
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data,
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latest-stories TRP Scam: Will BARC’s credibility take a hit?
Not really, feel experts who say the industry continues to rely on the data provided by BARC The year
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latest-stories Television will remain the screen of the household
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television
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latest-stories Sponsors show trust in news genre despite ratings blackout; here’s why
Brands and experts say that they still rely on the news genre as it delivers the right audience in a
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latest-stories NBF urges BARC to name channels under monitoring and investigation for TRP manipulation
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels
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latest-stories Two months into BARC data blackout: Are news channels happy with no ratings?
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and
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latest-stories ISL opening week viewership up 8% over last year: BARC
As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches
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latest-stories Festive ad volume for auto sector up 36% over 2019: BARC
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this
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latest-stories A drop of blood is enough to test DNA, says Sunil Lulla on TV audience measurement model
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk
