Rajasthan Royals, Kings XI Punjab & RCB spend big at IPL 2021 player auction
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr;
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latest-stories Johnson & Johnson spent Rs 333.66 crore on advertising in FY20
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in
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latest-stories Can liquor brands sail through ASCI restrictions on surrogate ads?
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative
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latest-stories Spends on mobile advertising to witness a spike: Report
According to InMobi’s latest report, mobile ad spending is predicted to rise 38% in India over
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latest-stories Will advertiser interest in cricket see a hike after India’s win against Australia?
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for
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latest-stories CCPA issues warning to ads that claim to ‘boost immunity’, ‘kill virus’
The body warned advertisers that punishment for making such misleading claims will range from 2-year
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latest-stories Is Rishabh Pant the soon-to-be blue-eyed boy of the brand world?
Industry watchers discuss Pant’s brand value shooting up post the Test series win and his recent
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latest-stories ASCI bans surrogate ads of 12 liquor companies: Report
The brands have been accused of alluding to banned products in their advertisements The Advertising Standards
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latest-stories Will 2021 be the year of cinema entertainment?
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers,
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latest-stories Will ‘Fighter’ promotions witness brand Hrithik’s magic?
e4m spoke to brand industry experts to understand how the Bollywood star’s brand affinity will
