Will ‘Fighter’ promotions witness brand Hrithik’s magic?
e4m spoke to brand industry experts to understand how the Bollywood star’s brand affinity will
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latest-stories Sun Pharma unveils ‘Jandaar Bano’ campaign for Revital H Woman
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin
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latest-stories No magazine cover should have 1 woman and 9 men
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should
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latest-stories Bombay HC clamps down on SebaMed ad ‘ridiculing’ HUL
As per HC order, USV, SebaMed’s parent company, has been restrained from using the ad campaign
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latest-stories Sebamed vs HUL: Comparative advertising done right?
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh
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latest-stories Will WhatsApp’s new privacy policy cause a dent in its market share?
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal
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latest-stories Independent agency ^atom is now part of by The Network
At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s
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latest-stories Music genre sees 2.8 times rise in ad volumes in Q4’20 compared to Q2’20: TAM AdEx
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol
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latest-stories Ludo King aims to widen user base with new in-app features, gameplay
The company has announced the launch of the ‘Quick Ludo’ mode for faster-engaging experiences
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latest-stories WhatsApp’s new privacy policy triggers mass exodus of users to rival platforms
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal
