Customers reward brands who are attuned to their needs: Aalok Bhan, Max Life Insurance
Bhan, Director & CMO, Max Life Insurance, discussed how the brand is driving customer engagement
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latest-stories Our budgets have taken 70:30 approach towards digital vs. traditional: Aalok Bhan
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25%
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latest-stories Finances for children’s education, marriage a key concern more for Metro women than Tier 1 & 2 women, reveals Max Life India Protection Quotient 2.0 survey
Increased life insurance awareness and ownership led to increased India Protection Quotient of 35 for
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Guest Column, latest-stories Keeping Promises And Earning Trust – The Revised Marketing Rulebook From A Life Insurance Provider
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Aalok Bhan, Director &
