Marketing Innovators: When innovating makes business sense
The term innovation simply connotes something “new” or “different” making the
-
BOOKS, FEATURED, latest-stories, YOUTH, YOUTH >> BOOKS -
CRICKET, FEATURED, INTERVIEWS, IPL, latest-stories, YOUTH Awards for digging the ‘untapped gold mine’
The bottom of the pyramid is an untapped goldmine as per CK Prahlad. The category is difficult to understand
-
APPARELS, DIGITAL, FASHION, FEATURED, INTERNET, latest-stories, MEDIA, SECTORS, YOUTH Amitabh Bachchan to promote ‘Gold Star’ cookies from Parle
Parle Products, has roped in Amitabh Bachchan as the brand ambassador for its new Gold Star Cookies.
-
ADVERTISING, APPARELS, CRICKET, DIGITAL, FASHION, FEATURED, latest-stories, SECTORS, YOUTH, YOUTH >> FEATURES Reebok moving on from sports to fitness: Steve McPherson
Mired in controversies following an unearthing of alleged scams at the top-management level, Reebok India
-
AUTOMOBILES, FAMILY, FEATURED, latest-stories, MEN, SECTORS, YOUTH Kumbh Mela 2013: Of Pilgrims, Products, Promotion and Persuasion
One of the world’s largest religious gatherings with over 80 million people in attendance this
-
ADVERTISING, BRANDING, CRICKET, FEATURED, latest-stories, MEN, MEN >> FEATURES, WOMEN, YOUTH, YOUTH >> FEATURES Will the conservative, Indian ad industry change at last?
The way in which advertising is planned and operated changes very little over time. For instance, advertising
-
DIGITAL, FEATURED, latest-stories, TELECOM, YOUTH Dell croons at youth hotspots to create buzz for Ultrabooks
At a time when Ultrabooks have failed to make an impact, Dell, in an experiential marketing initiative
-
BEVERAGES, FEATURED, latest-stories, RETAIL, SECTORS, YOUTH How to make happy managers!
Speaking to IMPACT, the weekly media, marketing & advertising magazine – that celebrated its
-
FEATURED, latest-stories, SECTORS, SERVICE, TELECOM, YOUTH Building up ‘Brand Indian Police’
Abdul Khan, who headed back to Reliance Industries after being with Tata for seven years, feels that
-
CMO NEWS, FAMILY, FEATURED, latest-stories, SECTORS, YOUTH E-Commerce: What will fuel online shopping in India?
The meteoric rise of smartphones and internet usage has changed the way connected Indians shop by creating
