Marketing Innovators: When innovating makes business sense
The term innovation simply connotes something “new” or “different” making the
The term innovation simply connotes something “new” or “different” making the
The bottom of the pyramid is an untapped goldmine as per CK Prahlad. The category is difficult to understand
Parle Products, has roped in Amitabh Bachchan as the brand ambassador for its new Gold Star Cookies.
Mired in controversies following an unearthing of alleged scams at the top-management level, Reebok India
One of the world’s largest religious gatherings with over 80 million people in attendance this
The way in which advertising is planned and operated changes very little over time. For instance, advertising
At a time when Ultrabooks have failed to make an impact, Dell, in an experiential marketing initiative
Speaking to IMPACT, the weekly media, marketing & advertising magazine – that celebrated its
Abdul Khan, who headed back to Reliance Industries after being with Tata for seven years, feels that
The meteoric rise of smartphones and internet usage has changed the way connected Indians shop by creating