Colgate loses the battle against Pepsodent in Delhi High Court
The Delhi High Court has dismissed the injunction petition filed by Colgate against the Pepsodent Germicheck
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CONSUMER DURABLES, FAMILY, FEATURED, latest-stories, SECTORS, WOMEN -
FEATURED, latest-stories, LUXURY, WOMEN Smartphone war gets intense – Samsung launches Galaxy S4 at competitive price, Rs 41,500
Pitching itself against some of the leading smartphone players in the market, Samsung has launched its
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2012, APRIL 2012, FASHION, FEATURED, latest-stories, PERSPECTIVE, SECTORS, WOMEN, WOMEN >> FEATURES Who’ll win the water fight? Dream Girl or Hawa Hawai?
In 2005, when Mahesh Gupta, Founder and Chairman of Kent RO Systems convinced the ‘Dreamgirl of
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ADVERTISING, BRANDING, CRICKET, FEATURED, latest-stories, MEN, MEN >> FEATURES, WOMEN, YOUTH, YOUTH >> FEATURES Will the conservative, Indian ad industry change at last?
The way in which advertising is planned and operated changes very little over time. For instance, advertising
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ADVERTISING, FAMILY, FAMILY >> FEATURES, FEATURED, FOODS, latest-stories, SECTORS, WOMEN, WOMEN >> FEATURES 9: Flipkart: Virtual Cart
At No 9 in our “10 Brands that got marketing right in 2012” list is Flipkart.com Although
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BEVERAGES, FEATURED, FOODS, latest-stories, SECTORS, WOMEN From Olay’s tribute to Coleridge; and Myntra’s strip-tease for lumbar support
Brand mascots and endorsers do make a difference when it comes to marketing. I will not say that they
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BEAUTY, FEATURED, latest-stories, MEN, PERSONAL CARE, SECTORS, WOMEN Berger Paints experiments with designer themes
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal
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CONSUMER DURABLES, DIRECT MARKETING, FEATURED, latest-stories, SECTORS, WOMEN Will you ‘bet’ on confused positionings?
Sometimes, the product and the positioning is perfect, the script and the environment is also perfect
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AUTOMOBILES, FEATURED, latest-stories, LUXURY, MEN, SECTORS, WOMEN, YOUTH Max Bupa appoints Sevantika Bhandari as Director Marketing
Max Bupa Health Insurance Company appointed Sevantika Bhandari as the Director Marketing and Gagan Bhalla
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CONSUMER DURABLES, FEATURED, latest-stories, SECTORS, WOMEN MTV, Lays, 7UP, Fastrack, Mindshare, Hippo win Pitch Youth Marketing Awards!
Veni, Vidi, Vici! The Pitch Youth Marketing Awards culminated at the Metropolitan Hotel in New Delhi
