Pitch gets Marketers to reveal their ‘Evergreen Brand Ambassadors’
Brand ambassadors play a crucial role in communicating the brand promise to consumers. They are the brand
Brand ambassadors play a crucial role in communicating the brand promise to consumers. They are the brand
At No 9 in our “10 Brands that got marketing right in 2012” list is Flipkart.com Although
Brand mascots and endorsers do make a difference when it comes to marketing. I will not say that they
Canon India has announced plans of strengthening its presence in East India, starting with the festive
Every time I pass a newsstand or flip through the pages of a magazine, my mind raises the same question.
This IPL season what is certainly going to dominate is the digital medium, be it the franchise promotion,
While categories like FMCG and automobiles seem to have a legacy of marketing initiatives behind them,
Print will have to play second fiddle to TV in the fight for the ad pie share. Print’s share has
The Internet, which has till now been taking home the consolation prize for its size and relative growth,