Pitch gets Marketers to reveal their ‘Evergreen Brand Ambassadors’
Brand ambassadors play a crucial role in communicating the brand promise to consumers. They are the brand
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ADVERTISING, FAMILY, FAMILY >> FEATURES, FEATURED, FOODS, latest-stories, SECTORS, WOMEN, WOMEN >> FEATURES 9: Flipkart: Virtual Cart
At No 9 in our “10 Brands that got marketing right in 2012” list is Flipkart.com Although
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BEVERAGES, FEATURED, FOODS, latest-stories, SECTORS, WOMEN From Olay’s tribute to Coleridge; and Myntra’s strip-tease for lumbar support
Brand mascots and endorsers do make a difference when it comes to marketing. I will not say that they
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FEATURED, FOODS, latest-stories, SECTORS, WOMEN Canon puts its lens on East India; cashes in on the festive season
Canon India has announced plans of strengthening its presence in East India, starting with the festive
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FAMILY, FEATURED, FOODS, latest-stories, SECTORS Magazine Special 2012: Column: Magazines are here to stay
Every time I pass a newsstand or flip through the pages of a magazine, my mind raises the same question.
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BEVERAGES, FEATURED, FOODS, latest-stories, SECTORS Delhi Daredevils sing a Hindi tune
This IPL season what is certainly going to dominate is the digital medium, be it the franchise promotion,
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BEVERAGES, FEATURED, FOODS, latest-stories, RESEARCH, SECTORS Pitch CMO Summit 2011 : The Shiva Trilogy – Cracking the book
While categories like FMCG and automobiles seem to have a legacy of marketing initiatives behind them,
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APPARELS, CONFECTIONERY, COVER STORY, FEATURED, FMCG, FOODS, KIDS, latest-stories, SECTORS PMMAO 2011 PRINT OUTLOOK : Let’s unbundle it
Print will have to play second fiddle to TV in the fight for the ad pie share. Print’s share has
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FEATURED, FMCG, FOODS, latest-stories, PRESS BRIEFINGS, SECTORS PMMAO 2009 Outlook Internet : Mouse hour
The Internet, which has till now been taking home the consolation prize for its size and relative growth,
