Vodafone ‘happy to’ hand over PR mandate to Adfactors
In a big loss to Genesis BursonMarsteller, Vodafone India has handed over its public relations account
In a big loss to Genesis BursonMarsteller, Vodafone India has handed over its public relations account
The Internet has been a fascinating medium for many advertisers since broadband became more pocket-friendly.
Though a budding advertising tool for the already existing and rapidly increasing sphere of media vehicles
Outdoor has been a key tool for many mass marketers in the past but it no longer seems so. The various
As diminishing ad revenues had many a media company, especially the big daddies of the industry such
As the famous English film director Alfred Hitchcock once said, “television is like the American toaster,
If the ongoing slowdown, which began in the second half of the past fiscal, had left the print industry
In December 2008 and January 2009, when teams from Madison Media and Pitch Magazine began working on
It is fair to say that Pitch Madison Media Advertising Outlook 2009 (PMAO ’09) shook the industry with
If 2008 was bad for the medium, 2009 is going to be worse, says the Pitch-Madison Ad Outlook 2009, which
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