OLX uses humour again to attract eyeballs
Olx is now known for its quirky campaigns that are sticky because of the use of humour. The two new advertisements
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BRANDING, DIGITAL, FEATURED, INTERNET, latest-stories, MEDIA, SECTORS, SPECIALS Facebook helps marketers make business personal again
From early adopters to marketers who are only just waking up to the potential of Facebook, this is a
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DIGITAL, FEATURED, INTERNET, latest-stories, SECTORS Twitter acquisition spree: an umbrella of options for marketers
Twitter is attracting a huge number of advertisers and marketers ever since it started offering more
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FEATURED, latest-stories, MEDIA, VIDEOS Dulux positions its “Weathershield Max” product as durable with new TV commercial
Dulux paints has tried to change consumer perceptions about the exterior beauty of their homes. AkzoNobel,
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CINEMA, COLUMNS, FEATURED, GUEST COLUMNS, latest-stories Paving the way to mobile marketing success and understanding the consumer
2012 was an important year for the mobile. China exceeded the 1 billion subscriber mark1, with 1.11 billion
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CINEMA, FEATURED, latest-stories, MEDIA ‘Chennai Express’ to chug into seven global markets
Disney UTV Studios has identified Peru, Morocco, Germany, Switzerland, Austria, France, and Israel among
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CINEMA, FEATURED, latest-stories, MEDIA Epic coming together: Mahindra & Ambani angel investors for new channel
It is learnt that Mukesh Ambani and Anand Mahindra are the angel investors for Walt Disney ex-MD Mahesh
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DIGITAL, FEATURED, INTERNET, latest-stories, MEDIA, SECTORS Rob Norman reiterates truth of moment for marketers: They’ve no control over campaigns
In the “atomised world”, where consumers will “have superpowers”, marketers won’t be in
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DIGITAL, FEATURED, INTERNET, latest-stories, MEDIA, SECTORS Most social media budgets still below Rs 1 crore: Study
In a survey conducted amongst 48 social media-savvy organizations in India, it was found that while interest
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FEATURED, INTERNET, latest-stories, MEDIA, SECTORS Infrastructural challenges stalling digital growth: Nikesh Arora of Google
The percentage of marketing budget that goes towards digital advertising is more or less in single digits,
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