How does a brand mascot stay alive?
She wears a red and white polka-dotted dress with a matching bow in her hair as she licks her lips holding
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AUTOMOBILES, FEATURED, latest-stories, LUXURY, SECTORS -
FEATURED, latest-stories, LUXURY, WOMEN Smartphone war gets intense – Samsung launches Galaxy S4 at competitive price, Rs 41,500
Pitching itself against some of the leading smartphone players in the market, Samsung has launched its
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FEATURED, latest-stories, LUXURY, SECTORS, TELECOM Karishma Kapoor adds bling to HomeShop18
To cash in on the festive season, virtual retailer HomeShop18 has launched a range of jewellery by Utsav
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AUTOMOBILES, FEATURED, latest-stories, LUXURY, MEN, SECTORS, WOMEN, YOUTH Max Bupa appoints Sevantika Bhandari as Director Marketing
Max Bupa Health Insurance Company appointed Sevantika Bhandari as the Director Marketing and Gagan Bhalla
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FEATURED, latest-stories, LIQUOR, LUXURY, SECTORS, YOUTH Bakwaas Marketing of the Week: Zovi overtakes Biwi, Clingy Club Mahindra, Finolex blows a fuse and more
After a week’s gap I return with another batch of examples of ridiculous marketing done by well
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APPARELS, FEATURED, latest-stories, LUXURY, MEN, SECTORS Branding Spirituality
India – the land of saints and spirits. History enmeshed so deep from the beginning of time that
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AUTOMOBILES, FEATURED, INTERVIEWS, latest-stories, LUXURY, SECTORS Swarovski Gems to strike gold in India
Who says that only diamonds are a girl’s best friend? Today’s woman is more experimental
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2012, AUTOMOBILES, FEATURED, JUNE 2012, latest-stories, LUXURY, MEN, SECTORS, YOUTH Pinkberry swirls into Indian yogurt market
Putting all speculations at rest for its anticipated launch in the Indian market, American frozen yogurt
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2012, AUTOMOBILES, COVER STORY, FEATURED, INTERVIEWS, latest-stories, LUXURY, LUXURY >> INTERVIEWS, MAY 2012, MEN, SECTORS Appy: Fizz-ling out?
In a major shift in its communication strategy, the aerated apple beverage Appy Fizz, from the Parle
