Mondelez India forays into cake category
Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury
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latest-stories OOH players chalk out COVID revival plan
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred
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latest-stories Roposo, Chingari dominate race to replace TikTok in India
The government’s ban on Chinese apps put the Indian video-sharing social networking platforms on
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latest-stories Print & digital bodies ask govt to restrict Chinese media after China blocks Indian sites
They also requested that the government call off collaborations and investments made by the Chinese in
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latest-stories With TikTok out of scene, Indian apps eye larger share of digital marketing pie
While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others
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latest-stories Wavemaker wins e-commerce mandate for Mondelez India
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce
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Guest Column, latest-stories Connecting With Consumers In A Contactless World
Vikram Raman, VP – Marketing and E-commerce, Ariston Thermo India says that building new strategies
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Guest Column, latest-stories Insurance In The Time Of ‘Home Economy’
Ruchika Varma, CMO, Future Generali India Insurance lists down mantras of what it will take for brands
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INTERVIEWS, latest-stories How we optimised mediums makes End of Reason Sale unique: Harish Narayanan, Myntra
Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and
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Guest Column, latest-stories Evolving The Marketing Approach To Bolster Confidence In The New World
Vishwajeet Parashar – Chief Marketing Officer, Bajaj Capital says improvisation, adaptation &
