Why Performance Marketing Will Dictate Brand Success in 2019
“When performance is measured and reported, the rate of improvement accelerates” -Thomas Monson
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latest-stories ICC AND BOOKING.COM COME TOGETHER IN FIVE-YEAR GLOBAL PARTNERSHIP
The International Cricket Council (ICC) and Booking.com, one of the world’s leading digital travel
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latest-stories SBI Life Insurance along with Women’s Cancer Initiative – TATA Memorial Hospital launches “Thanks a Dot”, a breast cancer awareness campaign
SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’,
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latest-stories Hotstar unveils quirky new TVC #KoiYaarNahiFar for VIVO IPL 2019
Conceptualised and executed by the DDB Mudra Group, the ad campaign gives a humorous take on the laws
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latest-stories Kurkure rolls out its mega consumer connect program for Rural India with ‘Caravan Talkies’
‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking
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FEATURED, Guest Column, latest-stories Designing UI for UI – User Interfaces for all Users Included
As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother,
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latest-stories Mother’s Recipe new campaign redefines the language of love, through food
The two new campaign videos capture the changing consumer dynamics and ensure the brand stays relevant
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latest-stories Center fresh celebrates 25th anniversary this year
The brand will be airing a new TV campaign to celebrate the occasion; as part of promotion youngsters
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FEATURED, INTERVIEWS, latest-stories One should learn from failures in life: Shane Warne, Rajasthan Royals brand ambassador
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media,
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latest-stories Kurkure diversifies product portfolio with new Kurkure Masala Munch with Gingelly Oil
Ropes in Samantha Akkineni to celebrate progressive thinking with ‘Kaarasaaramana Sindanai Daan’
