L’Oréal Reveals its sustainability Initiative in India
L’Oréal India,today revealed its local sustainability initiatives of ‘Sharing Beauty With All’
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FEATURED, latest-stories From BRICS to business trends, Sir Martin Sorrell decodes all at e4m Conclave 2015
Sir Martin Sorrell, CEO of WPP, was the keynote speaker at the 15th exchange4media Conclave held in Mumbai
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COLUMNS, GUEST COLUMNS, latest-stories Adding Purpose to Promise
The adage a ‘brand is a promise’ has been repeated ad nauseum over the years. It’s been used as
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latest-stories OLX launches its first ever campaign for buyers
The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering, and actually
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FEATURED, latest-stories Samsung Mobiles is India’s Most Attractive Brand, LG ranks 2nd, Sony is 3rd
India’s much awaited brand attractiveness barometer, India’s Most Attractive Brands 2015 Report by
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FEATURED, INTERVIEWS, latest-stories Himalaya Neem Facewash shakes up the Facewash Market
Himalaya’s Neem Facewash has become a success in both the rural and urban markets due to its problem-solving
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FEATURED, latest-stories Urban Ladder partners with Vizury to gain insights into TV advertising
Vizury, the Big Data Marketing company has announced its partnership with Urban Ladder to help measure
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FEATURED, latest-stories Askme becomes latest entrant in hyper-local online grocery category
Askme, the growing online SMB marketplace, has launched its pioneering online grocery platform across
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INTERVIEWS, latest-stories Creative Teams need to make their message simpler and more engaging: Rahul Marwaha, EVP, Interactive Avenues
Best known in recent times for the BJP’s digital campaign during the Lok Sabha elections, Interactive
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FEATURED, latest-stories Facebook updates ‘Conversion Lift’ to help marketers ,measure impact of Ads
Advertising smart is what Facebook is encouraging marketers to do. Measurement seems to be the biggest
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