Digitizing Customer Experience and Direct-to-Consumer models in FMCG
Anand Ramanathan, Partner, Deloitte India; Avinash Chandani, Director, Deloitte India and Phanish
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Guest Column, latest-stories -
Guest Column, latest-stories GEN ZERS ARE SEEKING A BALANCED DIET – “A SALAD IN ONE HAND AND A SMOOTHIE IN THE OTHER”
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME
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Guest Column, latest-stories MARKETERS, ARE YOU STILL “SPRAYING AND PRAYING”?
Vineet Sehgal, CMO, Quikr says that with budget cuts marketers in the post Covid-19 world will need to
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Guest Column, latest-stories Future of marketing in the salon industry: Ramp up digital delivery
Soumya Shetty, Head of Marketing, Enrich Salon tells us how the salon industry adapted to the Covid-19
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latest-stories We need to be a brand that is relevant, relatable & accessible: Adhish Zaveri, Shaadi.com
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value
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Guest Column, latest-stories A Paradigm Shift In The Art & Science Of Marketing
Vikram Ahluwalia, Director – Marketing, SRL Diagnostics says that in uncertain and unpredictable
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INTERVIEWS, latest-stories Innovation & diversification have been essential: Arjun Ranga
Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects
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INTERVIEWS, latest-stories The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S
Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming
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latest-stories Vi emerges as top brand in week 36: BARC
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly
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latest-stories Surrogate ads to be previewed & certified by CBFC before being aired on TV
As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of
