We assess celebrity associations with a purpose-driven approach: Sunil Kataria
Sunil Kataria, CEO – India & SAARC, GCPL, tells us how topicality and authenticity played an
-
FEATURED, latest-stories -
FEATURED, latest-stories Kent ad fiasco: A cautionary tale for advertisers in COVID times?
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic
-
FEATURED, latest-stories Brands rally for an ‘Atmanirbhar’ India
Both national and global brands across categories are embracing their Indian roots to become part of
-
FEATURED, latest-stories We promote digital events since they have a wider reach: Shreyas Srinivasan, Paytm Insider
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown
-
FEATURED, latest-stories An Ad Icon: The Amul Girl
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966,
-
FEATURED, latest-stories Marketing the Cause
Socially conscious consumers are increasingly looking to associate with brands that show a commitment
-
FEATURED Perfetti: ‘Center’-ed Around Sustainability & Profitability
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director,
-
FEATURED ADD AN AGENCY
In the ever-changing world of business, the client-agency relationship has reached a point where specialist
-
FEATURED THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
The concept of marketing has changed over time and it still continues to change till this day. Marketing
-
FEATURED RED to promote Independent Music through their new platform, RED Indies
(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and
