PROMISE AND PERIL IN THE CHANGING MEDIA INTERACTIONS
Today, the mobile phone as a “personal screen” has pushed India to more than a trillion unique interactions
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FEATURED, INTERVIEWS, latest-stories FIND YOUR DREAM CAR AT DROOM
Technology has been advancing with time and so are the new consumers. As everybody has moved online,
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FEATURED, Guest Column, latest-stories EMERGING TRENDS IN THE ADVERTISING INDUSTRY
The final year of this decade is upon us, which brings its own set of challenges for advertising professionals.
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FEATURED, INTERVIEWS, latest-stories ‘SPRING’-ING TO THE TOP
K Madhavan, Managing Director of Peps Industries took over a sick manufacturing plant in 2006 and turned
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FEATURED, latest-stories COMPREHENDING THE CUSTOMER JOURNEY MAP
Customer Experience, Personalization, Artificial Intelligence and Real-Time Engagements are the premises
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FEATURED, latest-stories Reinventing the Essentials of Ayurveda
When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix
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FEATURED, INTERVIEWS, latest-stories In conversation with Rajeev Sharma, Head – Corporate Services & Strategic Planning, Mitsubishi Electric India Pvt. Ltd.
Tell us about the new Ad campaign by Mitsubishi? What was the vision behind it? Our new Brand campaign,
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FEATURED, latest-stories BUILDING UP A BEAUTY BRAND THROUGH CONSULTANTS AND DIGITAL MEDIUM
Oriflame is a Swedish multi level marketing company which was founded in 1967 that sells personal care,
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FEATURED, Guest Column, latest-stories Read Between the Lines: What Data Can Tell You
A customer sees an ad for your sale on a third-party website. It is tempting but they decide to park
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FEATURED, INTERVIEWS, latest-stories Catering To The Discerning Buyer
“From the strength of construction, structural stability and quality of finish that match global standards,
