An Ad Icon: The Amul Girl
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966,
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966,
Socially conscious consumers are increasingly looking to associate with brands that show a commitment
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director,
In the ever-changing world of business, the client-agency relationship has reached a point where specialist
The concept of marketing has changed over time and it still continues to change till this day. Marketing
(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world
As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother,
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media,