How homegrown short-video platforms have pivoted to creator-led social commerce space
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are
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FEATURED, latest-stories Will 5G be the catalyst to digital advertising?
Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting
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FEATURED, latest-stories India’s video market to reach $18 bn in revenue by 2026
MPA estimated that the number of customers legally paying for online videos will increase to 230 million
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FEATURED, latest-stories IPL 14 witnessed 125 advertisers across 27 channels of official broadcaster: TAM adex
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second
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FEATURED, latest-stories BCCI’s Rs 12,715 crore jackpot for two new teams helps Brand IPL hit a six
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two
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FEATURED, latest-stories A happy festive season to Indian e-comm as tier 2, 3 shoppers grow
The industry is using digital media and the power of regional language content to spur the growth further
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FEATURED, latest-stories Pak fan gets his ‘mauka’; Now what, Star Sports?
The fate of the nation’s most beloved cricket campaign hangs by a thread as Pakistan finally beat
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FEATURED, latest-stories Indian ads further gender stereotypes, portray women as mute muses, spenders: Study
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of
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FEATURED, latest-stories ‘Amway’s business shifted from offline to online with online sales doubling to over 70%’
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during
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FEATURED, latest-stories Will the festive spark ensure a healthy recovery for Print?
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However
