eBay may look at outdoor campaigns towards the end of the year: Pavan Ponnappa
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established
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FEATURED, latest-stories MyTeam11 expanded fantasy portfolio to 9 types of sports during the lockdown: Vinit Godara
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company’s resilience during the crisis
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FEATURED, latest-stories Why hyperlocal OOH content is the best bet for brands post lockdown
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their
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FEATURED, latest-stories Jyoti Bansal steps down as CEO, PHD India
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal
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FEATURED, latest-stories Brands should convey hope, togetherness & transparency post-lockdown: Kantar
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing
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FEATURED, latest-stories It’s going to take about 2-3 quarters for business to normalise: Ashish Dhruva, Cleartrip
Dhruva, Cleartrip’s Vice President, speaks to exchange4media on the consumer trends and the ‘new
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FEATURED, latest-stories Vocal for Local steers desi apps to the forefront
Thanks to the strong sentiments around the call for ‘Make In India’, some of these apps are
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FEATURED, latest-stories User Generated Content by brands – Is the trend here to stay?
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts
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FEATURED, latest-stories We assess celebrity associations with a purpose-driven approach: Sunil Kataria
Sunil Kataria, CEO – India & SAARC, GCPL, tells us how topicality and authenticity played an
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FEATURED, latest-stories Kent ad fiasco: A cautionary tale for advertisers in COVID times?
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic
