An Ad Icon: The Amul Girl
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966,
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FEATURED, latest-stories -
FEATURED, latest-stories Marketing the Cause
Socially conscious consumers are increasingly looking to associate with brands that show a commitment
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FEATURED Perfetti: ‘Center’-ed Around Sustainability & Profitability
With Perfetti Van Melle completing 25 years of operations in India, Rajesh Ramakrishnan, Managing Director,
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FEATURED ADD AN AGENCY
In the ever-changing world of business, the client-agency relationship has reached a point where specialist
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FEATURED THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”
The concept of marketing has changed over time and it still continues to change till this day. Marketing
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FEATURED RED to promote Independent Music through their new platform, RED Indies
(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and
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FEATURED, latest-stories Our retailers, trade partners, everybody was an influencer for Pulse: Shashank Surana
Pitch CMO 2019: Surana, VP, New Product Development, DS Group emphasized the growth of influencer marketing
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FEATURED, latest-stories Pitch CMO Summit: The new world is about technology and digital: Sudhanshu Vats
Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘Harmonising chaos in a new world
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FEATURED, Guest Column, latest-stories Designing UI for UI – User Interfaces for all Users Included
As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother,
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FEATURED, INTERVIEWS, latest-stories One should learn from failures in life: Shane Warne, Rajasthan Royals brand ambassador
The cricketer spoke to Dr. Annurag Batra, Chairman & Editor-in-Chief, Businessworld and exchange4media,
