Indian PR in 2020? Go micro, go strategic or go home
Whew! 2020 has begun on a choppy note – protests, civil unrest, a shaky economy and high unemployment.
-
COVER STORY, latest-stories -
2009, CINEMA, COVER STORY, JANUARY 2009, MEDIA, PMMAO, PMMAO 2009, PMMAO 2009 REVIEW, PMMAO 2009 REVIEW CINEMA Adobe Named a Leader in Enterprise Marketing Software Suites
Adobe has been recognized as a leader in “The Forrester Wave™: Enterprise Marketing Software
-
2009, COVER STORY, JANUARY 2009, MEDIA, PMMAO, PMMAO 2009, PMMAO 2009 REVIEW, PMMAO 2009 REVIEW RADIO, RADIO Ready-to-Cook industry Poised for a 20-25 per cent growth over next five years
Blame it on the fast-paced urban lifestyles, rising disposable incomes, experimental palates or the increasing
-
2012, COVER STORY, FEATURED, JUNE 2012, latest-stories, SECTORS Philips asks men to make a clean statement
In a bid to expand its male grooming portfolio and increase its appeal among the discerning metrosexual
-
2012, COLUMNS, COVER STORY, FEATURED, Guest Column, JUNE 2012, latest-stories Football: The new game for marketers?
The café was abuzz with loud, frantic sounds of cheer, and a deafening roar when Spanish player, Fernando
-
2012, ADVERTISING, COVER STORY, FEATURED, JUNE 2012, latest-stories, VIDEOS, YOUTH SUVs contribute to 10 per cent of our sales: Peter T Honegg
Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of India
-
2012, AUTOMOBILES, COVER STORY, FEATURED, INTERVIEWS, latest-stories, LUXURY, LUXURY >> INTERVIEWS, MAY 2012, MEN, SECTORS Appy: Fizz-ling out?
In a major shift in its communication strategy, the aerated apple beverage Appy Fizz, from the Parle
-
APPARELS, CONFECTIONERY, COVER STORY, FEATURED, FMCG, FOODS, KIDS, latest-stories, SECTORS PMMAO 2011 PRINT OUTLOOK : Let’s unbundle it
Print will have to play second fiddle to TV in the fight for the ad pie share. Print’s share has
