OFF TRACK: Is F1 a failure? Or are there opportunities still?
Speed, thrill, adrenaline rush, stars – Bollywood, Hollywood and sportspersons – corporate czars
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AUTOMOBILES, COVER STORY, FEATURED, LUXURY, SECTORS, SPORTS -
APPARELS, CONFECTIONERY, COVER STORY, FEATURED, FMCG, FOODS, KIDS, latest-stories, SECTORS Marketing to Kids: Tough nut to crack?
What do you call a consumer who wants to buy everything you have, doesn’t care what it costs and is
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COVER STORY, FEATURED, latest-stories, YOUTH, YOUTH >> FEATURES How well do Indian marketers understand the Indian youth?
What’s the Indian marketer’s YQ? Or youth quotient. Youth is contributing heavily to the
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2012, BRANDING, COLUMNS, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories Rebranding efforts that Missed a mile
Everybody loves hits. But there are misses too! It is hard to believe that even global brands don’t
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2012, BRANDING, COLUMNS, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories Rebranding: Let one opinion lead
The one place where democracy doesn’t work – definitely, Re-Branding! An anecdote to illustrate my
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2012, COLUMNS, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories The sixth-gen breast implant
The first breast implant was done to repair symmetry of breasts (after the removal of tumour) in 1895.
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2012, COVER STORY, FEATURED, JUNE 2012, latest-stories, SECTORS The Art and Science of Rebranding
Rebranding is at times mistaken and loosely used for a redesign, repackaging, and repositioning. While
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2012, COLUMNS, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories Rebranding is not just cosmetic change
When I was a kid I remember reading a story about sheep and wolves. In this story, one of the sheep,
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2012, COVER STORY, FEATURED, JUNE 2012, latest-stories, LUXURY, SECTORS Indian luxury yachts; on a rough sail?
The luxury yacht market caters to the niche business tycoons and industrial empire owners around the
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2012, COLUMNS, CONSUMER DURABLES, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories, SECTORS, YOUTH Say ‘Cheese’ to digital
Technology is playing an important role in our lives. The use of technology is no longer restricted to
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