Think rural to understand rural consumer … Remove your ‘Urban Hat’ while Researching ‘Ruralconsumer’
More than 70% of Indian population lives in rural areas and urban slums. These markets not only contribute
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FEATURED, Guest Column, latest-stories How brands can enhance customer experience
In today’s digital age, it’s crucial for retailers to connect with their consumers through innovative
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FEATURED, Guest Column, latest-stories Summer of Sport brings innovation to the forefront in DOOH
Over the last decade, there has been a tremendous surge in the number of events in the International
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Guest Column, latest-stories #BestPractices a passe’…It’s now #NextPractices!
In this ever-changing and digitally scripted marketing environment, one phrase has been beaten to death
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Guest Column, latest-stories Marketing and Building Meaningful Brands in the Hospitality Sector
In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving.
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Guest Column, latest-stories Marketing and building meaningful brands in the hospitality sector
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage
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Guest Column, latest-stories Success, failure, and the thin line in-between for Indian and international OTT players
A squillion broken TV remoteshave borne the fury of viewers who, when watching live sports or their favourite
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Guest Column, latest-stories In-App Marketing Trends this IPL Season
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains
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Guest Column, latest-stories The Quintessential Annual Plan
It’s the first month of the financial year and given that it’s another new year it automatically
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Guest Column, latest-stories Changing paradigms in the ad tech industry
Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s
