FMCG Brands Should Leverage the Power of Influencer Marketing
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication
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Guest Column, latest-stories Six Steps to Becoming an Extraordinary B2B Tech Marketer
Being a successful B2B tech marketer isn’t easy. Here are six ways that B2B marketers can up their
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Guest Column, latest-stories How brand advocacy should be used this festive season, as a new upcoming tool
Brand Advocacy – it is most simply defined as leveraging your relationships with people who are supporters
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Guest Column, latest-stories 70 days of Modi 2.0: Should business be optimistic?
If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly
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Guest Column, latest-stories Infusing Science into Digital Content Marketing, The 91mobiles’ Way
Content marketing has become an important part of most brands’ and marketers’ playbooks. And rightly
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Guest Column The Lighthouse. RIP George: A tribute by Navroze D Dhondy
Dhondy, Founder & MD of Creatigies Communications, had the pleasure of working closely with George
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FEATURED, Guest Column, latest-stories Designing UI for UI – User Interfaces for all Users Included
As a UI/UX designer, I actively observe people interacting with their devices. Especially my mother,
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FEATURED, Guest Column, latest-stories Video Marketing trends 2019 – Part 2
Creation of Explainer videos will spike in India The world has seen the true power of online videos.
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FEATURED, Guest Column, latest-stories Video Marketing trends 2019 – Part 1
Another year is done and dusted! And we are back here again drafting our marketing plans. But! This year
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FEATURED, Guest Column, latest-stories EMERGING TRENDS IN THE ADVERTISING INDUSTRY
The final year of this decade is upon us, which brings its own set of challenges for advertising professionals.
