Decoding DCO – The Heart of Programmatic Advertising
TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of
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Guest Column, Guest Columns, latest-stories How Technology is Saving Customer Loyalty
Customer loyalty has always been central to brand building but even more so in the digital age. Customer
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Guest Column, latest-stories #VivoProKabaddi – Kabaddi refreshed and how!
The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with
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Guest Column, latest-stories Influencer Marketing and Advertising has evolved in the brand building process
An influencer is a person with the potential to influence the mindset of people. Influencers have had
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FEATURED, Guest Column, latest-stories, Public Relations The Genesis of a PR Firm
Think back to a time when the economy of India had just opened its doors to global businesses. A time
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FEATURED, Guest Column, latest-stories Marketing engagements & conversations
Charles Darwin once said “In the long history of mankind, those who learned to collaborate and improvise
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Guest Column, latest-stories, MEDIA Invisible Networks as Secret Superstars
Throughout history, human society has differentiated itself from others and has survived all kinds of
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Guest Column, MEDIA, OUTDOOR Is Digital display set to become the all-important ‘other’ screen
by Shriranga K. Sudhakara Managing Director. Vyoma Media Ever so often you come across words like disruption
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COLUMNS, FEATURED, Guest Column, latest-stories Jet, Set, Go! Pitch Youth Marketing Summit and Awards in the Capital TODAY!
Making place on the calendar, the Pitch Youth Marketing Summit and Awards is set to take stage today
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2012, COLUMNS, COVER STORY, FEATURED, Guest Column, JUNE 2012, latest-stories Football: The new game for marketers?
The café was abuzz with loud, frantic sounds of cheer, and a deafening roar when Spanish player, Fernando
