#BestPractices a passe’…It’s now #NextPractices!
In this ever-changing and digitally scripted marketing environment, one phrase has been beaten to death
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Guest Column, latest-stories Marketing and Building Meaningful Brands in the Hospitality Sector
In today’s fast changing world, the reasons that brought yesterdays’ customer to your hotel are evolving.
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Guest Column, latest-stories Marketing and building meaningful brands in the hospitality sector
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage
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Guest Column, latest-stories Success, failure, and the thin line in-between for Indian and international OTT players
A squillion broken TV remoteshave borne the fury of viewers who, when watching live sports or their favourite
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Guest Column, latest-stories In-App Marketing Trends this IPL Season
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains
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Guest Column, latest-stories The Quintessential Annual Plan
It’s the first month of the financial year and given that it’s another new year it automatically
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Guest Column, latest-stories Changing paradigms in the ad tech industry
Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s
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FEATURED, Guest Column, latest-stories Of Strand Bookstore and, Kajodmalji!
So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the
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Guest Column, latest-stories What now: life after the Facebook-Cambridge Analytica “fiasco”
If you aren’t living under a rock, or even worse – you don’t have internet access,
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Guest Column, latest-stories How non-intrusive advertising is picking up in this era of digital advertising
Of all the challenges marketers face in reaching their target audiences, creating relevant content for
