Adding Purpose to Promise
The adage a ‘brand is a promise’ has been repeated ad nauseum over the years. It’s been used as
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COLUMNS, GUEST COLUMNS, latest-stories The “App” as the ultimate symbol of consumerist culture
We now live in a world of “apps” – those small but intelligent software programs that look good
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COLUMNS, GUEST COLUMNS, latest-stories Time to join the Real (Time) World
If business leaders today have greater access to information which can tell them what their customers
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COLUMNS, GUEST COLUMNS, latest-stories The Changing Face Of The Rural Consumer
Rural consumers in emerging markets of developing countries like India are among the largest and fastest
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COLUMNS, GUEST COLUMNS, latest-stories Outdoor Marketing in the Digital Age
Last decade has brought about a huge change in the way consumers look at brands and products. Today,
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COLUMNS, GUEST COLUMNS, latest-stories The Maggi Controversy as Political Theatre: What it Means for Companies and Brands
The recent ban on Maggi Noodles and the subsequent actions of the Regulator on the one hand and Nestle
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COLUMNS, FEATURED, GUEST COLUMNS, latest-stories Building a patient first brand for India
It’s time. Time for technology to completely disrupt healthcare. For technology to simplify healthcare
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COLUMNS, GUEST COLUMNS, latest-stories 7 things around us just waiting to die!
“If death ever crosses my path, just in case…it shall stare me in the eye and say, you still have
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COLUMNS, GUEST COLUMNS, latest-stories Turbulence in Analytics
Analytics and Big Data are two words that have become very popular now. Black gold and Texas Tea being
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COLUMNS, GUEST COLUMNS, latest-stories Augmented reality today – Powerful tool or misconception
Quite possibly one of the most exciting aspects of 2015 is that it’s Back to the Future Part II year.
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