Top 10 Brands that got Marketing Right in 2012
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2012, COVER, DECEMBER 2012, latest-stories -
2012, COVER, latest-stories, OCTOBER 2012, PITCH-MINDSHARE DIGITAL REPORT 2012 Oct-Nov 2012
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2012, COVER, latest-stories, SEPTEMBER 2012, YOUTH September 2012
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2012, AUGUST 2012, COVER, latest-stories August 2012
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2012, COVER, JULY 2012, latest-stories July 2012
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2012, COLUMNS, JUNE 2012 The art of changing perceptions
“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick
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2012, BRANDING, COLUMNS, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories Rebranding efforts that Missed a mile
Everybody loves hits. But there are misses too! It is hard to believe that even global brands don’t
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2012, BRANDING, COLUMNS, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories Rebranding: Let one opinion lead
The one place where democracy doesn’t work – definitely, Re-Branding! An anecdote to illustrate my
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2012, COLUMNS, COVER STORY, FEATURED, GUEST COLUMNS, JUNE 2012, latest-stories The sixth-gen breast implant
The first breast implant was done to repair symmetry of breasts (after the removal of tumour) in 1895.
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2012, COVER STORY, FEATURED, JUNE 2012, latest-stories, SECTORS The Art and Science of Rebranding
Rebranding is at times mistaken and loosely used for a redesign, repackaging, and repositioning. While
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