• Guest Column, latest-stories

    The reality check on 2020

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    Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest take-outs of this truly extraordinary year are four: Shrinking of AdEx, collapse of measurement, growth of through-the-funnel marketing, and changing the way we work. In 2020, the Indian AdEx will…

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