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    JOHNSON’S® Baby brings the new Cottontouch® in India

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     The latest TVC highlights the uniqueness of the products and upholds the message of softness one has never experienced before JOHNSON’S® Baby, the iconic baby care brand recently launched the new Cottontouch® in India. The TVC highlights a mum’s commitment to providing the softest touch to her baby with the gentlest products. It has captured…

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    Vi emerges as top brand in week 36: BARC

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    As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined new brand identity Vi on 7 September, which was launched with a lot of promotion and TV campaigns. Backed by the new identity, Vi became the top brand with highest…

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    Surrogate ads to be previewed & certified by CBFC before being aired on TV

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    As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions The Ministry of Information and Broadcasting has issued an advisory on surrogate advertisements, saying that such ads are to be previewed and certified by the Central Board of Film Certification (CBFC) on…

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