• latest-stories

    Society Tea Launches Campaign ‘yaadon Bhari Pyaali’

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    Reminisces Memories Of Bonds Made For Life With Its Latest Campaign Society Tea has brewed a delightful film taking a trip down the memory lane with its latest campaign, ‘Yaadon Bhari Pyaali’. The film emphasises on our roots, where we come from, the very foundation of our existence that shapes us for tomorrow. While we…

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    Neel Pandya joins global AI startup Pyxis One as CEO, APAC

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    He will spearhead a community of AI experts at Pyxis One with 30% boost in hiring and onboarding Pyxis One, a start-up providing AI infrastructure for marketing, today announced the appointment of Neel Pandya as the new chief executive officer of its APAC business. Shubham Mishra, who helmed Pyxis One as CEO since its inception…

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    SBI celebrates 66th Foundation Day

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    Announces launch of Brand initiatives Marking the occasion of its 66th foundation day on 1st July 2021, the country’s largest lender, SBI has announced several initiatives and campaigns for its customers and employees. The bank has introduced a musical logo (MOGO®), launched a visual campaign dedicated to its 45 crore customers and unveiled its familiar…

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    Center fruit collaborates with Universal Brand Development to launch limited-edition packs

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    Product launch supported by digital campaign #BoringToBananas rooted in the brand philosophy of Mood Ting Tong Center fruit – Perfetti Van Melle India’s (PVMI) largest gum brand has announced the launch of a limited-edition pack inspired by Illumination’s Minions, from the world’s most successful animated franchise. As part of the association facilitated by Group M,…

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    Lighter Brand Zippo Makes Way For Expansion In India

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    Expects to double business in the market by 2022  Zippo Manufacturing Company, globally recognized producer of the iconic Zippo Windproof Lighter, announced today its plans for significant expansion of its operations in India. Following the 2020 opening of its first ever wholly owned subsidiary in India, Zippo Lighters India PVT LTD, the company is now…

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    VMLY&R is agency-on-record for JOCKEY

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    The mandate was won after a closely contested multi-agency pitch Global brand and customer experience agency VMLY&R, has been appointed the agency-on-record (AOR) for JOCKEY’s digital communication mandate in India. The agency’s scope will encompass Digital Strategy, Planning and Creative solutions to sustain and grow Jockey’s leadership position in the innerwear and athleisure category, across…

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    Myntra captures voice of its partner ecosystem for its flagship EORS 14

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    This year Myntra EORS is not just a fashion event, it’s an opportunity to sustain businesses & restore livelihoods Myntra has launched a two-and-a-half-minute video, capturing the voice of its partner ecosystem, which is hoping for an immediate return-to-normalcy, post the second wave of the Covid pandemic. Brand owners, representative of the artisans and delivery…

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    L’Oréal India announces key elevations for SAPMENA

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    The company has promoted Kavita Angre, Aalok Oke, Yogesh Suradkar and Rajesh Gopal L’Oréal India today announced the elevation of four leaders from the India management team to regional leadership roles spanning South Asia, Middle East and North Africa (SAPMENA) zone. Kavita Angre, Director – Consumer & Market insights and Media, will now head Consumer…

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    Home Credit and Hunter Games collaborate to accentuate customer engagement

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    The companies aim to provide seamless platform to deliver the best and most immersive entertainment experiences Home Credit India, a local arm of the international consumer finance provider Home Credit Group, has partnered with India’s gamification leader and revenue enhancement platform Hunter Games to enhance its customer’s experience base with powerful e-commerce and financial services…