• Guest Column, latest-stories

    Marketing – Is This The Hour For Overhauling?

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    Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance says that marketers should shift gears to support short-term marketing strategies to yield results.   Marketing in Covid-19 era has forced us to re-evaluate priorities, relook at channel strategies and realign brand stories. With businesses feeling the heat of sustaining margins, maintaining…

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