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    Marketing In The Age Of Covid

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Sumit Sehgal, CMO, Sheela Foam Ltd. says that for marketers subjective evaluation will be replaced by objectivity and new ROI models will link marketing spends to sales. The marketing landscape across industries has been impacted massively due to Covid-19. The way a user consumes…

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