Guest Column: Sonia Notani, CMO, IndiaFirst Life Insurance Company, shares that insight on integrating the 3 Vs – Voice, Video, and Vernacular “Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.” – Steve Jobs With the rapidly evolving marketing space coupled with…
Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Ltd says that the pandemic provided companies an opportunity to ‘adapt to win’ so that the brand emerges to be more resilient, builds trust and forges ahead. The new normal, is now a way of life. Six months into the full-scale pandemic and a completely new…
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance pens down evolving marketing strategies that might be here to stay for a while Charles Darwin knew what he was talking about when he said that it is not the strongest of the species that survives, nor…
