Industry needs more serious & dedicated players in music genre: Pawan Jailkhani
Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus areas for 2021 In 2020, the music genre was among the top five genres along with news, GEC, movies, and kids, which accounted for more than 90% share of ad volumes, according to the TAM…