Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus areas for 2021 In 2020, the music genre was among the top five genres along with news, GEC, movies, and kids, which accounted for more than 90% share of ad volumes, according to the TAM…
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other The year 2020 had been the most difficult year that the business across sectors witnessed in a very long time. As per the Pitch Madison Advertising report, the AdEx…
As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved back to their hometowns As the pandemic left people confined to their homes most of 2020, the Cable & DTH industry made sure to provide undisrupted service to the customers….
As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth Year 2020 has been a difficult year for businesses across world, and broadcast industry is no different. While television witnessed an unprecedented spike in viewership this year, advertising could not enjoy the same momentum. The…
Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last year on December 21, Zee Entertainment Enterprises Ltd (ZEEL) expanded its presence in the bhojpuri market with the launch of Zee Biskope. The network already owned a general entertainment channel (GEC), Big Ganga, in the…
At the CII Big Picture Summit, Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, said the ministry was working towards declaring broadcasting an infrastructure sector The Ministry of Information and Broadcasting (MIB) will soon be coming up with the draft of National Broadcasting Policy, said Neerja Sekhar, Additional Secretary (Broadcasting) & CVO, MIB, at the…
In a conversation with exchange4media, Abhishek Dutta, South Asia Network Head, POGO and Cartoon Network, talks about the year 2020 and its recovery during festive period, and plans for 2021 The seven out of the top 10 shows in the kids’ entertainment genre are homegrown properties, Dutta believes that homegrown content will continue to unlock…
Experts say this festive year, AdEx grew nearly 10% over last year’s festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed The coronavirus pandemic impacted business and operations in the first half of the year, and this helped broadcasters make the most of the…
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now Several months back when Indian Premier League (IPL) along with Olympics, Wimbledon and other sports property got deferred owing to the coronavirus pandemic, the industry predicted that…
In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s growth during festive period and more Discovery Network has fared well on the back of the festive season, said Shaun Nanjappa Chendira as he spoke in length about the network’s initiatives and the advertisers coming…
