Customer Experience, Personalization, Artificial Intelligence and Real-Time Engagements are the premises which will lead marketers across sectors in the years ahead The consumer today is more demanding than ever which is why every marketer seeks to prioritize ‘Customer Experience’ to establish a lasting relationship with him. Recent research conducted by Salesforce, ‘State of Marketing’ 2018…
“Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total rate of content consumption on UC News Feed platform in India, Entertainment is the largest category in mobile content consumption for Indian users，accounting for 27.4%，followed by Sports and Lifestyle，which accounts for 18.6% and 13.8% respectively”,…
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head of Marketing- Mirc Electronics tells us more about the latest campaign, how Onida has innovated to keep itself relevant and how the brand plans to establish itself as the market…
The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by Market and Market, it is expected to be worth $52.46 billion segment by 2022 in US. Brands across the world are increasingly turning towards proximity marketing to deliver personalized content to consumers based in a particular…
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business services. Leading digital platform for local services Sulekha recognized the potential in this space and currently boasts having over 24 million visitors each month and over 66,000 paid service providers…
The connected world and rise of digital technologies are ushering in a more precise, data-driven era, creating huge opportunities for insurers to demonstrate their value and to reap the financial rewards of doing so: PwC Aegon Life is a new-age digital service company that aims to establish a direct dialogue with its customers for greater…
In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and online ticketing platform, BookMyShow is working towards giving more entertainment choices to its consumers and building the entertainment ecosystem in India. In the process, the company expects revenue from its live business to increase and be equal to itsmovie…
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned logo to reflect future plans and portfolio expansion while still maintaining the familiarity of the original logo. Mr. Ali Harris Shere, VP-Marketing, Britannia Industries Ltd. spoke to the Pitch team about how Britannia has been the leader over the years and…
The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to acquire 77% equity stake in India’s largest e-retailer, Flipkart Ltd. for $16 billion. The deal is expected to transform one of the world’s fastest growing e-commerce markets, which is expected to outperform the US to…
In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future hold for online market? As per IBEF, the Indian e-commerce market is expected to grow to US $200 billion by 2026 from US $38.5 billion as of 2017, thereby indicating a substantial shift towards online…
