Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the day. Asheesh Sharma, Vice President – Marketing at Agro Tech Foods Ltd gives us the insight behind this product, the upcoming pipeline of products which will see the company have a broader presence in the…
Mattel India recently released a digital campaign, ‘You Can Be Anything,’ to identify role models who inspire young girls. Lokesh Kataria, Head of Marketing, Mattel India tells us why he believes that and this content creation in all probability will flow from India to the world, the challenges marketing to kids and why Mattel creates…
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo, the company is betting big that it’s iconic tagline will continue to resonate with the consumers. Anil Bajaj – Senior Vice President – Marketing and Sales tells us about the brand’s positioning, leveraging actor Akshay Kumar…
