• Guest Column, latest-stories

    #BestPractices a passe’…It’s now #NextPractices!

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    In this ever-changing and digitally scripted marketing environment, one phrase has been beaten to death and that’s Best Practices. It’s now primitive and substituted by the next generation anecdote “Next Practices” … We often are strangled within the framework of 4P’s, but the marketing eco-system has graduated quite beyond. Consumer and the markets are ever-evolving and…

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