MARKETING FOR THE ‘NEW NORMAL’: IN-STORE CONVERSATIONS GOING ONLINE
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while consumers for remain the same, the patterns of consumption will change and that’s where the marketers need to evolve. As India grapples with a new way of life and the crisis…