Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of V17Pro. The new smartphone sports the world’s first 32MP dual pop-up selfie camera with ‘moonlight’ flash. The phone also packs a 48MP AI quad rear camera setup with 13 MP 2x optical zoom for stunning…
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs. We explore how cause-related marketing campaigns help in building the brand trust and reinforcing the brand story. Kantar’s ‘Purpose 2020’ report states that, “Purpose is what people are looking for…
World’s leading personal computer maker, Lenovo, recently took a new step towards smart computing. The technology giant launched its latest campaign, “Smarter technology for all” along with Intelligence (AI)-enabled ThinkPad and ThinkCentre PCs for professionals in India. On the occasion of launch, Amit Doshi, Chief Marketing Officer (India and South Asia), Lenovo, in conversation with…
At the time when knowledge about organic personal care product is limited, Organic Harvest is not just making consumers aware about it, but also emerging as a leader in limited market space. The organic personal care brand is currently available in 6,000 outlets and plans to increase the presence to 15,000 in India within a span…
While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range, professional makeup range and is now targeting the millenials with IKKAI, the range of organic skincare products. In conversation with Pitch, Nitin Passi, Joint Managing Director, Lotus Herbals, talks about…
(In picture, L-R – RJ Kisna, Millind Gaba, Suryaveer, Nisha Narayanan (COO & Director, RED FM and Magic FM), Chhavi Pradhan, The Twin Strings, The Suryansh Project, RJ Sachin) 93.5 RED FM, one of India’s largest private radio networks, launched ‘RED Indies’ on World Music Day, June 20. The new platform is RED FM’s initiative…
