Godara, the Co-Founder and CEO of MyTeam11, speaks about his company’s resilience during the crisis and the future of fantasy gaming When COVID-19 brought the LIVE sports industry to a standstill, it affected the business of not only organizers, players and their sponsors, but also many industries that are associated with them. One such industry…
Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown In 2019, OnePlus was the top premium Smartphone manufacturer in India. The brand, also known as the flagship killer, led with 33% market share, leaving behind competitors like Apple and Samsung. With a vision to…
Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM’s Aatmanirbhar Bharat economic package and more The COVID-19 pandemic has altered the world of several businesses, and banking is no different. Banks are an integral part of our lives today, owing to the personalised nature of the services offered….
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour Though digitization was already part of the narrative, Covid-19 has accelerated the process of adoption of technology by the businesses. “Now, because of the pandemic, we have digitally jumped ahead…
Dhruva, Cleartrip’s Vice President, speaks to exchange4media on the consumer trends and the ‘new normal’ in the industry The COVID-19 crisis has hit industries across the board but one of the sectors to bear the maximum brunt has been travel and hospitality owing to lockdown restrictions and new norms of social distancing. Unlock 1.0 has…
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative #VocalForVocal, #MakeInIndia, #AtmanirbharBharat, and #Swadeshi are some of the most popular hashtags floating around on social media these days. The reason is the Prime Minister’s May 12, 2020 speech, where he said that…
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for the events sector in the world is now on further developing the ability to deliver a great experience for fans in new and interactive digital formats”, said Shreyas Srinivasan, Founder and CEO, Paytm Insider. He…
Every year, starting March as mercury levels soar to record high temperatures, air-conditioning brands unleash their communication across media enticing consumers to their brands. Traditionally, summer is the peak season for sales for the industry. However, this year the Covid-19 pandemic has impacted the economy and businesses. Pitch talks to Krishan Sachdev, MD, Carrier Midea Pvt….
Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of V17Pro. The new smartphone sports the world’s first 32MP dual pop-up selfie camera with ‘moonlight’ flash. The phone also packs a 48MP AI quad rear camera setup with 13 MP 2x optical zoom for stunning…
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs. We explore how cause-related marketing campaigns help in building the brand trust and reinforcing the brand story. Kantar’s ‘Purpose 2020’ report states that, “Purpose is what people are looking for…
