• FEATURED, latest-stories

    Marketing the Cause

    0 552

    Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs. We explore how cause-related marketing campaigns help in building the brand trust and reinforcing the brand story. Kantar’s ‘Purpose 2020’ report states that, “Purpose is what people are looking for…

  • INTERVIEWS, latest-stories

    Lenovo combines smarter technology along with the vision to make it accessible to everyone: Amit Doshi

    0 230

    World’s leading personal computer maker, Lenovo, recently took a new step towards smart computing. The technology giant launched its latest campaign, “Smarter technology for all” along with Intelligence (AI)-enabled ThinkPad and ThinkCentre PCs for professionals in India. On the occasion of launch, Amit Doshi, Chief Marketing Officer (India and South Asia), Lenovo, in conversation with…


    Marketing Herbal, the Lotus Way

    1 508

    While staying true to its herbal roots, Lotus Herbals has launched a range of new products and entered into categories such as baby care range, professional makeup range and is now targeting the millenials with IKKAI, the range of organic skincare products. In conversation with Pitch, Nitin Passi, Joint Managing Director, Lotus Herbals, talks about…