On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’ The Covid-19 pandemic not only affected businesses all over the world, but has also led to significant changes in consumer behaviour. In an…
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors, some witnessed overwhelming demand even during the lockdown period. The food & beverage sector being essential, needless to say, saw high demands. On the other hand, the preference for personal…
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm Diwali is around the corner and it’s that time of the year when property buying, home renovations and furbishing are on top of…
