• latest-stories

    We want to grow through multi-brand outlets and e-commerce platforms: Gaurav Dua, Relaxo

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    Dua, Executive Director – Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more Sparx, the sports footwear brand from the house of Relaxo has recently rebranded its market positioning from ‘Add Sparx to your life’ to ‘It’s In Me’. The brand…

  • latest-stories

    We have about 85% of customer queries coming to us through digital means: Aalok Bhan

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    Bhan, Director & Chief Marketing Officer, Max Life Insurance, shares insights behind the new campaign, digitisation journey, partnership with Axis bank, expected growth, and more In the backdrop of Covid-19, customers are now more aware of life insurance and its importance to building financial resilience. Max Life Insurance has recently launched a new campaign ‘India…

  • latest-stories

    ‘Digitisation Of Education Has Finally Reached The East’

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    Devvaki Agarwal, Founder & CEO, instrucko shares insight about boom of Edtech sector, instrucko’s business model, marketing strategy, growth plans and more As far as schooling in India is concerned, a greater emphasis is given on high grades rather than the development of a diverse skill set. However, nowadays the education sector, as well as…

  • latest-stories

    “We Are A New-age Brand & Believe In Reaching Out To The Customer Directly”

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    Vijayaraghavan Venugopal, CEO and CO-Founder, Fast&Up shares insights on the company’s transition from B2B to D2C, marketing strategy, product portfolio diversification, collaboration with actor Varun Dhawan, expansion plans and more COVID-19 has accelerated the demand for nutrition and immunity boosting products since people started taking health and immunity seriously. Along with the hygiene segment, the…

  • latest-stories

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    Vignesh M, Head – Marketing, Brand and Corporate Communication, Equitas Small Finance Bank talks about the evolution of the fintech sector in the pandemic FinTech is a category that has seen an unprecedented boom in the last few months of the pandemic. With people being largely at home during lockdowns, it became necessary for players…

  • latest-stories

    ‘We Stand By Our Motto Of “The Care You Deserve”’

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    Suraj Vazirani, Founder and CEO, The Beauty Co shares the insights behind the new collection, marketing strategy, communication to consumers and more With consumers increasingly looking for natural and chemical-free products, particularly when it comes to their skincare needs, brands are fulfilling these needs with newer products and innovation. Holistic skin and hair care brand…

  • INTERVIEWS, latest-stories

    ‘Clovia Is All About Bringing World-class Products To Indian Customers At The Right Price Point’

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    Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more In the post-pandemic times, where most offline brands have embraced digital to reach their consumers, digital-first brands are leveraging latest technologies like big data, analytics and AI to make the consumer…