• latest-stories

    IPL 2021: Why marketers have reasons to cheer

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    Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more touchpoints With IPL 2021 set to commence in a few months and with reports that BCCI is likely to allow 50 per cent crowd attendance for matches, there is visible…

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    Will 2021 be the year of cinema entertainment?

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    As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes too had a tough time dealing with the challenges posed by Covid-19. The difference, however, is that its impact was more severe in their case and seemingly here to stay,…

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    Nykaa appoints Shalini Raghavan as CMO

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    Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan, former Chief Marketing Officer L’Oreal Consumer Products, has joined Nykaa as CMO. Highly placed sources close to this development confirmed the news to e4m. In her previous role Raghavan was responsible for driving overall marketing capability and strengthening digital initiatives to build a…

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    What led to the BCCI-IMG fallout?

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    A source said that BCCI is miffed by IMG’s ‘poor leadership’ in the UK. Another stated that the board has cost-cutting in mind The recent decision by the BCCI to part ways with International Management Group (IMG), which has held the event rights of the IPL since 2008, has come as a big surprise. It must…

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    Will 2021 see the return of Chinese sponsors?

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    As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that took a break from sponsorships in 2020 owing to political reasons have an unfinished story of big investments in India. What will they do in 2020 is an often asked and least probed question. Will…

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    How to make in-app advertising more attractive for brands

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    Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk to some marketers about in-app advertising and they will point out a bunch of concerns. Even media planners at times say that clients still perceive in-app as a less premium environment or something offering limited…

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    Pandemic has changed the way brands work with influencers: Joji George, GoNuts

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    In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges The space of influencer marketing is getting redefined in this pandemic where digital consumption has taken lead over other mediums. To make it more impactful and relevant, GoNuts co-founder Joji George…

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