• Guest Column, Guest Columns, latest-stories

    How Technology is Saving Customer Loyalty

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    Customer loyalty has always been central to brand building but even more so in the digital age. Customer experience scores have plateaued in recent years, with brands not being able to make any significant improvements on parameters of trust or experience. A new Forrester report predicts that 2018 will be a “year of reckoning” for…

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    Eternity of brands in 2013

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    We did not change as we grew older; we just became more clearly ourselves. -Lynn Hall Every editorial platform is taking out its Year Ender, analysing and dissecting what worked, what didn’t, which brands made the cut and the ones that failed. I, however, would like to peek into 2013 and predict the brands that…

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    IPOY winner Ambika Soni speaks on challenges in implementing DAS

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    Indian member of parliament and former minister of Information & Broadcasting, Ms Ambika Soni has been credited for bringing about digitisation in broadcasting in India. While it’s the four metros – Delhi, Mumbai, Kolkata and Chennai which have seen the first phase of digitisation, it’s up to the new minister and forthcoming ministers to take…

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    Luxury cars: A mass success

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    The world of luxury has always been surrounded by an aura of exclusivity, desirability, and opulence. Once the lavish indulgence of a numbered few, with a majority comprising the cosmopolitan elite who would pick up international luxury brands in their travels, and the rest being corporate czars and wealthy businessmen, more and more people are…

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    What is brand ‘Delhi’?

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    Dil walon ki Dilli’ recently completed its 100 years. If not the entire nation, Delhiites at least, are going gaga over it. They have all the reasons to celebrate too. Being an ardent follower of media and advertising, I am just wondering ‘is it yet another branding for a brand that is already big’?. But…