• Guest Column, latest-stories

    In-App Marketing Trends this IPL Season

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    It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across industries are scrambling to leverage the 2-month long extravaganza with innovative marketing campaigns across both offline and online channels. Set in this backdrop, mobile constitutes a major platform on which…

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