DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the limit when it comes to gaining data through digital metrics and audience metric solutions. DOOH inventories placed at transit locations especially the ones that have a high mobility rate at…
The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10% of total train coaches and a maximum of 20% of total train sets In a step to get advertising on Delhi Metro back on track, the Delhi Metro Railway Corporation (DMRC) released a document online,…
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends The OOH economy was hanging by a thread during the lockdown period. But, as soon as the unlock phase started and the traffic mobility rates rose, OOH was back in…
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood After three months of lockdown, the nation is finally in the unlocking stage, which is indeed a big relief for the Out of Home (OOH) ecosystem. In the post lockdown…
