e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM A revival was paramount, to give Club FM a new lease of life after being around in the south radio ecosystem for over 13 years. Club FM re-launched their…
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow The digital out-of-home (DOOH) market has been picking up in India. The spike in growth was amplified when the Covid-19 pandemic hit the world last year. In the current market scenario, tracking of campaigns and data…
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads In the latest TAM AdEx report: ‘Mirroring Y 202o Radio Advertising report’ showcases the trends of Lockdown vs the Unlock period. This report has monitored 90+ Radio Stations (In association…
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year We finally bid adieu to the year of economic woes. Bringing in the new year with a fresh new vision and taking on a forward-looking approach, Radio Industry leaders are optimistic about the turnover…
e4m spoke to brand industry experts to understand how the Bollywood star’s brand affinity will increase during the promotions leading to the film On the occasion of the superstar Hrithik Roshan’s 47th Birthday, he along with his co-star Deepika Padukone announced the launch of their new film ‘Fighter.’ The movie is scheduled to hit theatres…
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021 As the world gears up for the COVID vaccine, OOH experts are on a hopeful path about economic growth in 2021 after months of inaction. Throughout 2020, the industry has been ideating and re-inventing…
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well Hrithik Roshan is known to dominate the box office screens. The iconic Bollywood actor and legendary dancer turned 47 yesterday on 10th January 2021. From his debut movie ‘Kaho Naa…
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which OOH players say will cause revenue loss of Rs 200 cr Department of Municipal Administration and Urban Development (MA&UD) under Government Orders (GO) number 68 imposed a policy relating to…
The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9 years The Delhi Metro has witnessed increased movement after the lockdown started easing. Since the unlock, metro rails are seeing commuter traffic come back on track with safety measures in place. As per DMRC data,…
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands’ trust in the billboard medium The OOH industry took a hit in 2020 due to reduced footfalls brought on by the COVID-19 lockdown. Roads were left vacant in the initial months from March to June’20. This led to zero visibility and zero…
