• Guest Column, latest-stories

    BACK TO BASICS WITH A “CUSTOMER-FIRST” MINDSET

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    As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Nipun Marya, Director – Brand Strategy, Vivo India says in the post covid world, the three rules in the business of brands – customer focus, authenticity and purpose will be as relevant and powerful as never before The world has changed around us and…

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