• FEATURED, Guest Column, latest-stories

    Of Strand Bookstore and, Kajodmalji!

    0 651

    So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within these memories lie many lessons for small and ultra-small enterprises in terms of their marketing strategy. After all like Strand Bookstore, India is characterised by Micro-Small-Medium-Enterprises (MSMEs ) as they…

Categories

PITCH CMO SUMMIT 2018