At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom is now part of a global creative network called by the Network (BTN). BTN is a network of some of the world’s prominent independent agencies. It offers direct access to a new breed of agencies…
The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming as a Service’ business has awarded its entire creative communication mandate to Abhik Santara’s agency Atom. A multi-agency pitch was initiated last month which atom won. The account will be managed from the agency’s Mumbai…
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first martech company, Wondrlab has announced its first acquisition with What’s Your Problem (WYP), a media-agnostic and integrated creative agency started over five years ago. WYP is one of the fastest-growing…
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon? In March and April this year, newspapers in major cities like Mumbai had to stop printing for some time owing…
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment ‘Things are looking up this festive season,’ says Nipun Marya, Director Brand strategy, Vivo India. With the brand launching a new…
Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for the brand At a time when celebrity drug related controversies are making the rounds, MX Player has released a topical show called ‘High’ on the plight of drug addicts. Karan Bedi,…
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients Former colleagues at Publicis Groupe, Harshad Hardikar and Kaizad Pardiwalla have come together to launch a new venture called Spring Brand Solutions…
Mondelez’s Anil Viswanathan and Ogilvy India’s Sukesh Nayak discuss Cadbury’s ‘most generous ad ever’, which helped promote more than 1,800 local businesses For years Mondelez has promoted itself as the perfect gifting option during festivities, but this Diwali, through its latest ad, the brand extended that attribute to lakhs of good quality products from small…
The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its creative account to Mullen Lintas. exchange4media has learnt that deliberations began in October after a couple of agencies were shortlisted by the brand based on their credentials. The creative account of the Odisha-based brand will…
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After a gap of two years Google has come up with an ad campaign for their smart speaker, the Google Nest Mini. While ‘voice integrations’ through smart speakers are becoming an…
