Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of a ‘sound mind in a sound body’ to every individual in India. Though late entrants in the sports wear scenario in India, Rajat Khurana, Director, Asics India believes that the brand couldn’t have asked for…
While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets a lion’s share of the FMCG giant’s attention. Suresh Narayanan, Chairman and MD, Nestle India explains why a leadership position with 61% share is not enough for Maggi. You have launched close to 40 products…
L’Oréal India,today revealed its local sustainability initiatives of ‘Sharing Beauty With All’ (SBWA) for India, as a part of its long standing commitment to sustainable development and commitment to social progress. SBWA is an ambitious universal project in which L’Oréal will take up a new stance in relation to its consumers, suppliers and communities. The…
HomeShop18, one of the earliest and most successful digital commerce companies, sees the departure of its Founder and CEO, Sundeep Malhotra. He was at the helm for 9 years, during which he turned HomeShop18 into a multi-screen digital commerce platform, accessible to customers across TV, Web, and Mobile devices on a pan India basis. “The…
In a bid to proactively identify any application performance issues in critical business areas, ShopClues has chosen to use AppDynamics as its Application Intelligence Platform. The platform will provide a unified end-to-end visibility into the performance of its applications and infrastructure to trace and resolve technical glitches and provide better user experience for customers of…
Businesses have never had so much data at their disposal but new research from TNS reveals that many are failing to use the information to help them make informed decisions. According to the TNS Marketing Monitor, a survey of over 2,700 marketing professionals across Asia Pacific, the volume and variety of data is obscuring valuable…
The pioneer of Indian DTH industry, DishTV, launched ‘DishFlix’ a push VOD service that will redefine the home movie viewing experience. With the introduction of one of its kind and innovative Push VOD service,“DishFlix,â€DishTV aims to empower consumers to enjoy uninterrupted Ad-Free entertainment. Viewers will be able to pause, play, fast forward and rewind movies…
With the industry’s who’s who under one roof, exchange4media hosted the fifth edition of Pitch Top 50 Brands today in Gurgaon. In the presence of Minister of Railways, Suresh Prabhu, a list of the nation’s best brands was unveiled. Cipla, ITC, Tata Steel, Hotstar, Uber, Xiaomi, Amul, HCL, Aam Aadmi Party, Arnab Goswami, Flipkart, Rolex…
In a race of brands, Arnab Goswami, President-News and Editor in Chief, TIMES NOW and ET NOW, was the only individual to have won the coveted award at Pitch Top 50 Brands. On winning the accolade, Goswami said: “I frankly don’t think of myself as a brand, as a person I don’t think I am…
To honour outstanding brands, exchange4media is all set to unveil the nation’s best brands in the fifth edition of Pitch Top 50 Brands today in Gurgaon. The theme of this year’s event will be “Branding a Purpose versus Purpose of Brandingâ€. Minister of Railways, Suresh Prabhu, will be the Chief Guest at the gala. The…
