Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic disrupted first two quarters, and more In an elaborate interview, Nina Elavia Jaipuria Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, speaks to exchange4media about the industry making a…
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering Sunil Lulla, CEO of BARC India, asserts that TV will continue to remain the most effective medium to reach people across the country. He articulates the trends…
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF If one were to scan through the last few decades, broadcasting industry faced back to back disruptions like never before in last four…
Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing the festive season with hopes to come out of the Covid crisis, most players are looking at all mediums and exploring which one would yield the best ROI. Traditionally, auto has always spent high on…
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal has been with PHD since 2013 when the agency was launched in India. When asked about the move said, Bansal told exchange4media, “The journey at OMG and PHD has been personally very fulfilling and gratifying. PHD…
