Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again, brands have studied the changing consumer behaviour and accordingly made strategic changes in their marketing plans for renewed reach and engagement. This has been the trend across industries. Brand Hindware has also undertaken rigorous research…
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the decade. The year 2020 has been one of the greatest and also the most difficult years for the human race. Shrinking economy and vulnerable industries dispensed challenging times for businesses…
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th edition of the multi-genre, multi-city music festival, Bacardi NH7 Weekender was celebrated virtually on the 5th and 6th of December 2020. The two-day digital edition featured an eclectic lineup of…
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more Consumer relationship management is getting redefined as the pandemic has changed the way businesses operate. There is a heightened need for empathy now to build lasting relationships with customers. In keeping with…
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand’s marketing and customer care needs Typically, the cement industry has eschewed technology, relying largely on channel penetration and outreach to construction contractors. But, industry players like Dalmia Cement are now quickly establishing a meaningful presence on all channels to ensure deeper connect…
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift in business strategy with an amplified focus on empathy based communication has been the comeback mantra for organisations across industries during the past few months. A better care of employees,…
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon shares insights on the campaign, the inspiration behind it, and more Masks have become an indispensable part of our lives for almost a year now. Ever since pandemic-related restrictions were imposed in India in March, people are wearing masks to safeguard themselves and…
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season The resumption of economic activities along with festive chatter has turned out to be the success ladder for UPI payments infrastructure in surpassing 2 billion transactions in the last…
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With lockdown and work from home scenarios, the real estate industry, which is estimated to have a contribution of around 7 per cent to the national gross domestic product (GDP), experienced…
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’ Consumer durables and electronics companies have been adaptive enough to capitalise on the festivities this year by betting big on digital. Compared to…
