• latest-stories

    Sebamed vs HUL: Comparative advertising done right?

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    Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh in on the ad-war and who actually gains from this one by Misbaah Mansuri Updated: Jan 12, 2021 10:20 AM When personal care brand Sebamed waged a battle against its competitor HUL claiming that its cleansing bar is better than the latter’s,…

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    ‘Again this year, we will place emphasis on performance marketing for digital products’

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    Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank’s newly-launched campaign, marketing mix post-Covid and the brand’s marketing strategy for 2021 Bank of Baroda (BoB) has recently unveiled a digital lending platform to enable prospective retail clients to get loans digitally through a paperless process. Moreover, it also announced the launch of banking services on WhatsApp. Furthermore, it…

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    Sebamed-HUL fued intensifies as latter plans to take ‘suitable action’

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    HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement claimed its cleansing bar is better than the soaps that its competitor Hindustan Unilever offers. While ads very often claim that a particular company’s products are superior. However, Sebamed has…

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    Year in advertising: The big movements of 2020

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    From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To say that 2020 was unlike any year that the ad-world witnessed wouldn’t be an understatement. With the pandemic and the lockdown in place, the industry grappled with cost-cutting and a…

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    Trends that will dominate marketing in 2021

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    From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be sure, 2020 has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. It has been a year that marked widespread social unrest and…

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    How 2020 changed the way adland works

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    From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the pandemic and the ensuing humanitarian and economic crisis, it’s safe to say that 2020 didn’t get off to the flying start adland had first hoped for. Cannes Lions got cancelled and many…