Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns In a recent development, ASCI (Advertising Standards Council of India) banned surrogate advertisements of 12 liquor companies who were actively advertising during the IPL season. These brands have been…
According to InMobi’s latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to several companies navigating through seismic shifts in their marketing budgets and mix. With traditional media severely impacted, brands took the digital route, specifically targeting consumers through their handset devices. According…
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made a comeback after months of inactivity in the pandemic. The recent sight of the Indian cricket team storming Australia’s Gabba fortress in record-breaking fashion, capping one of the greatest Test…
Industry watchers discuss Pant’s brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured by fellow-Indians and how! A freewheeling Rishabh Pant storming Australia’s Gabba fortress in record-breaking fashion, helping India snatch a three-wicket win to cap one of the greatest Test series of…
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh in on the ad-war and who actually gains from this one by Misbaah Mansuri Updated: Jan 12, 2021 10:20 AM When personal care brand Sebamed waged a battle against its competitor HUL claiming that its cleansing bar is better than the latter’s,…
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank’s newly-launched campaign, marketing mix post-Covid and the brand’s marketing strategy for 2021 Bank of Baroda (BoB) has recently unveiled a digital lending platform to enable prospective retail clients to get loans digitally through a paperless process. Moreover, it also announced the launch of banking services on WhatsApp. Furthermore, it…
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement claimed its cleansing bar is better than the soaps that its competitor Hindustan Unilever offers. While ads very often claim that a particular company’s products are superior. However, Sebamed has…
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing with cyber bullies or social media trolls which was a constant endeavour all through the year. Another year kick-started with Adani Wilmar facing furore. The company had to halt advertisements…
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time when online conversations have turned into a bruising sport. Brands finding themselves in the line of fire is pretty much commonplace these days with their reputations being dragged to the…
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To say that 2020 was unlike any year that the ad-world witnessed wouldn’t be an understatement. With the pandemic and the lockdown in place, the industry grappled with cost-cutting and a…
