Manu Prasad, CMO, Scripbox, discussed the company’s altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last year announced that it will soon enter the UAE and Singapore markets, marking its first international ventures. Founded in 2012, the company now has over 1 million subscribers and allows users to invest in mutual funds…
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the options when it comes to electrification Ducati’s onslaught and growth spree in the Indian market continues with each passing day. Three new bikes will vroom in in June: the 2021 Ducati Panigale V4 and Diavel 1260 will be…
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline this year January is usually when industry executives would be booking their flights to the French Riviera. And by June second week, adland would be all set to hit the French Riviera – looking forward…
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more As we know it, Santosh Padhi, Co-Founder & Chief Creative Officer, Taproot Dentsu, over the years, has served as a jury member for numerous national and international award shows including…
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns In a recent development, ASCI (Advertising Standards Council of India) banned surrogate advertisements of 12 liquor companies who were actively advertising during the IPL season. These brands have been…
According to InMobi’s latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led lockdown for sure led to several companies navigating through seismic shifts in their marketing budgets and mix. With traditional media severely impacted, brands took the digital route, specifically targeting consumers through their handset devices. According…
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster Live sports has finally made a comeback after months of inactivity in the pandemic. The recent sight of the Indian cricket team storming Australia’s Gabba fortress in record-breaking fashion, capping one of the greatest Test…
Industry watchers discuss Pant’s brand value shooting up post the Test series win and his recent association with JSW Sports It was a sight savoured by fellow-Indians and how! A freewheeling Rishabh Pant storming Australia’s Gabba fortress in record-breaking fashion, helping India snatch a three-wicket win to cap one of the greatest Test series of…
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh in on the ad-war and who actually gains from this one by Misbaah Mansuri Updated: Jan 12, 2021 10:20 AM When personal care brand Sebamed waged a battle against its competitor HUL claiming that its cleansing bar is better than the latter’s,…
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank’s newly-launched campaign, marketing mix post-Covid and the brand’s marketing strategy for 2021 Bank of Baroda (BoB) has recently unveiled a digital lending platform to enable prospective retail clients to get loans digitally through a paperless process. Moreover, it also announced the launch of banking services on WhatsApp. Furthermore, it…
