Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh in on the ad-war and who actually gains from this one by Misbaah Mansuri Updated: Jan 12, 2021 10:20 AM When personal care brand Sebamed waged a battle against its competitor HUL claiming that its cleansing bar is better than the latter’s,…
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank’s newly-launched campaign, marketing mix post-Covid and the brand’s marketing strategy for 2021 Bank of Baroda (BoB) has recently unveiled a digital lending platform to enable prospective retail clients to get loans digitally through a paperless process. Moreover, it also announced the launch of banking services on WhatsApp. Furthermore, it…
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement claimed its cleansing bar is better than the soaps that its competitor Hindustan Unilever offers. While ads very often claim that a particular company’s products are superior. However, Sebamed has…
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020 was abuzz with brands dealing with cyber bullies or social media trolls which was a constant endeavour all through the year. Another year kick-started with Adani Wilmar facing furore. The company had to halt advertisements…
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment It has been a time when online conversations have turned into a bruising sport. Brands finding themselves in the line of fire is pretty much commonplace these days with their reputations being dragged to the…
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising To say that 2020 was unlike any year that the ad-world witnessed wouldn’t be an understatement. With the pandemic and the lockdown in place, the industry grappled with cost-cutting and a…
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be sure, 2020 has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. It has been a year that marked widespread social unrest and…
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the pandemic and the ensuing humanitarian and economic crisis, it’s safe to say that 2020 didn’t get off to the flying start adland had first hoped for. Cannes Lions got cancelled and many…
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery The end of 2020 is finally upon us. It has been a year when the Covid-19 pandemic presented serious challenges in stabilising the overall economy amid the lockdown, one…
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes to brand communication, the focus now is more on building affinity and not just sales The Covid 19 pandemic has been tough but has definitely accelerated changes and transformed the ad industry for the better. It has highlighted different and better ways of…
