Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the brand’s Head of Marketing Revenue growth for the January-March quarter has been hit for almost all sectors, particularly watch and jewellery brands tagged as non-essential purchases in these COVID times. However, as businesses slowly…
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool The killing of George Floyd coupled with the disproportionate devastation that Covid-19 has brought globally seems to have left brands in a quandary about what to do or how…
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The unprecedented national crisis caused by COVID-19 has raised many issues for brands and advertisers. Consumers are searching for ways to connect and make sense of the ongoing situation as social distancing measures continue to disrupt…
According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai Publicis Worldwide (PWW) has closed operations at one of its two divisions in Bangalore. The other one will remain operational, a Publicis spokesperson has confirmed to exchange4media. While industry insiders hinted…
